Indian Fashions

Fashion design is a form of art dedicated to the creation of clothing and other lifestyle accessories through the application of design aesthetics. Fashion designers conduct research on fashion trends and interpret them for their clientele. They attempt to design clothes that are functional as well as aesthetically appealing. They consider who is likely to wear the garment and the occasion on which it is to be worn while designing it. Clothes worn for everyday wearfall within a narrow range of styles whereas clothes for special occasions demand greater attention to the cut and styling. Some garments are made specifically for an individual as in the case of 'haute couture` or bespoke tailoring.

Haute couture is high-end fashion that is constructed by hand from start to finish, made from high-quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers often using time consuming, hand-executed techniques. An haute couture garment is tailored exclusively for the wearers measurements and body stance. Considering the amount of time, money and skill allotted to each complete piece, haute couture garments are also described as having no price tag. In modern France, haute couture is a protected name that may not be used except by firms that meet certain well-defined standards.

Many designers prefer to specialize in one particular field of design rather than attempting to create it all when starting out. Specialties include bridal design, fabric design, costume design, accessory design etc. A bridal designer is a fashion professional who has a hand in designing and creating wedding dresses for brides to wear during their wedding. Fabric design also called textile design is a specialty in which the fashion professional will design, create and possibly see the materials that another fashion professional would then use for their creations. Costume designers design and create the costumes that one sees in movies and television. They have a huge role on film sets as it is their clothing design, which help an actor look like the character they are portraying. Accessory design is a specialty about designing and selling objects that are to be worn in addition to the clothes that people wear. Belts, hats, glasses, purses and necklaces are examples of what an accessory designer would be working with on a daily basis.

Indian fashion has carved a niche for itself at the global stage. Indian fashion designers have made a mark for themselves on account of their sartorial prowess and creative abilities, Some of the best Indian designers have lent their designs for the present series of Commemorative Postage Stamps on Indian Fashion.

These designs and their designers are described as follows:

Wendell Rodricks — Indica Emporia 

Indica Emporia

Wendell Rodricks is an Indian fashion designer and author based in Goa. In 2014, the Government of India conferred upon him, the Padma Shri. According to the designer in the collection "Indica Emporia" he re-invented what was expected of him with this collection. Whites gives way to colour, cotton and linen to silk and Khadi. Hand woven silks have been used to optimum effect, The art of the cotton growers and silk cultivators, the dyers who use inventive alchemy and weavers who carry forward a grand legacy are the real stars of Indica Emporia. 

Abu Janl Sandeep Khosla — Flared Sherwani 

Flared Sherwani

The duo is best known for their ability to infuse Indian craftsmanship and textile heritage with European tailored silhouette. Their signature is to combine traditional aesthetics with modem design. Flared Sherwani collection is a unique meld, using the finest fabrics as a canvas, which come alive with exquisite embroideries and intricate embellishments to create what has been described as a modem masterpiece. 

Manish Malhotra— Timeless 

Timeless

Manish Malhotra is a former Indian model turned costume designer and stylist, widely known for his works in Bollywood, Telugu cinema, Tamil cinema, Hollywood, and television. In 1998, he ventured into modelling and runway fashion designing with his couture Reverie-Manish Malhotra. He was awarded Fiimfare awards for best costume designing for various Indian Films. Timeless collection is a collection with timeless Chikankari weaving with ivory floral pattern married to the drama of embellishments exhibits the label's one of a kind interpretation of legacy with vogue gracefulness. 

Rahul Mishra — Mystical Indian 

Mystical Indian

A nondescript little village has been Rahul Mishra's homeland, far away from the hustle bustle of the urban landscape. When the first drops of rain fall on the parched earth, the fragrance spreads far and wide to bring in a harmonious sonata of flora and fauna. The Hand-embroidered Peacock Lehenga in the design is inspired by German biologist and artist Ernst Haeckers work Kunstformen der Natur tart forms of nature, 1899), Integrating traditional hand-techniques with delicate artworks of blossoming flora from the Indian monsoons, the journey transcends and takes us wandering down mystical gardens. 

Ashish Soni—Embellishment 

Embellishment

Ashish Soni is a pioneer in Indian fashion in many ways. In 1993, he became the first Indian designer to hold a solo showing in Delhi, he was also the first designer to be invited to hold a runway show at Olympus fashion week, New York. Embellishment collection is known for his sharply refined and deceptively simple sense of aesthetics. His signature lines are characterized by extreme simplicity, flawless lines, immaculate cuts and a perfect finish. With design as his primary focus, embellishments are subsidiary and used with great restraint to highlight form. 

Ritu Kumar—Varanasi Weaves 

Varanasi Weaves

Padma Shri awardee and well-known textile revivalist Ritu Kumar took India's rich textiles and handlooms a notch higher when she showcased her 'Varanasi Weaves'. Bringing back the beauty of motifs like Badami, Kyari, Shikargah and floral butis, the designer showcased glittering gold and silver royal textiles. Ritu Kumar's initiative to honour weavers from Banaras is supported by the Ministry of Textiles to revive the handloom weaving in the city. 

Anita Dongre —Ambika Jacket 

Ambika Jacket

Anita Dongre is an Indian fashion designer and is the founder of House of Anita Dongre, an Indian fashion house. She was born and raised in Mumbai. Her designs are available under four distinct brands, which are AND, Global Desi, Anita Dongre, and Anita Dongre Grassroot. Ambika Jacket is a sustainable and eco-conscious pret label paying tribute to the handcrafted traditions of India. 

Rohit Bal —Classic Jalabiya 

Classic Jalabiya

Rohit Bal is a fashion designer from New Delhi, India. He was born in Srinagar. He was awarded with IFA Designer of the Year in 2001 and 2004. Classic Jalabiya is a culmination of Bars thoughts, inspirations, fantasies, most importantly, a pursuit to delve into Persia's rich crafts and traditions. It has Persian zardozi and threadwork, depicting images of wildlife, birds and flowers. 

Ritu Beri —Vastra 

Vastra

Twenty-five years ago, Ritu Beri chose khadi as a fabric to launch her brand. It was a fabric she was comfortable with as she had seen it right from her forefathers to cousins wearing them. She could easily express her creativity. But there was one more reason for using the fabric, espoused by Mahatma Gandhi, by the then fledgling designer.

All stamps were released in denomination of Rs 5. Also miniature sheet was released.

Miniature Sheet - Indian Fashions


Data Source Credit - Information Brochure, India Post

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